Product photography for spirits: the label is the light source
One rule beats a mood board. How a spirits product shoot in Vietnam is built: key light on the label, a mirror floor, a set list short enough to finish.
Insights · BFS Studio, Ho Chi Minh City
Notes from the work
Case studies show what we made. These are the parts that do not fit in a case study: timelines, trade-offs, the things that go wrong at the printer. Written for people who have to make the same decisions.
All insights
Limited edition for Lunar New Year: when to change the pack, not the box
When a spirits brand should change the primary pack for Tết instead of adding a gift box — cost, approval chain, and what happens when artwork slips.
Key visual for home appliances: one platform idea, four platforms
A spec sheet will not stop a feed. How one platform idea for a home-appliance brand in Vietnam survives being cut into thirty pieces across four platforms.
Healthcare branding in Vietnam: trust before style
Healthcare branding in Vietnam is judged by pharmacists, doctors and regulators before consumers. What has to be true on a lab report, a shelf and a feed.
Coffee packaging design in Vietnam: what the shelf rewards
Retail bag, gift box, export carton — three formats, three different jobs. What a Vietnamese coffee brand has to prove on pack, and in what order.
Wine gift packaging for Tết without the clichés
Two wine houses, two ways to say Tết without red-and-blossom: one turned its own punctuation into the wish, the other let the label do the lighting.
VAP, GWP, limited edition: a glossary for spirits marketers in Vietnam
What each gifting format actually costs in time and risk, when to use which, and the questions to settle before a designer opens a file.
Tết packaging for spirits: the nine-month playbook
When to start, what tier to build, rigid or carton, and what Vietnamese printers actually need — from six Tết seasons of spirits packaging.
Social for global brands entering Vietnam: what the numbers said
Two global brands ran always-on social in Vietnam under real constraints: OTC rules and a spec-sheet category. What the reporting actually showed.
Rebranding a biotech company: one mark, two audiences
A biotech mark must satisfy a clinician and reassure a patient at once. How the Gene Solutions identity does both without softening the science.
How six spirits houses localise for Lunar New Year
A global brand book does not bend for a local season. Six Tết seasons for Pernod Ricard houses, and the pattern that holds across all of them.
Naming and identity for a real-estate address
A shophouse row cannot be photographed into desire. How a name and one flat shape gave An Cựu Galleria an address instead of a listing.
Lacquer and eggshell: six months, 200 shells, one box
How a coffee gift box was drawn for an artisan rather than a print machine — and what that changes about structure, colour and the schedule.
Tết packaging built from the brand’s own geometry
The default Tết vocabulary — red, gold, blossom, zodiac — makes every brand look alike. Three packs that found the festivity already inside the identity.
Coffee brand identity in Vietnam: from Hamlet 10 to shelf
Vietnam exports coffee by the tonne and anonymously. What it takes for a producer brand to become legible: provenance, science and craft, in one system.
From clay to cape: building a 3D brand mascot that lasts
A mascot is not a render, it is a system. What it takes for a 3D brand character to still be working five years after the launch campaign ended.
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