Services · BFS Studio, Ho Chi Minh City
Social campaigns built for Vietnamese feeds
Most social work fails for a boring reason: there is no system, so every post is a new argument. We build the platform idea first, then the content system that lets a team produce a month of posts without asking what it should look like. Strategy, art direction, production rhythm, KOL and media planning — measured against the numbers the client already reports on.
START A BRIEF ↗ ( 01 )
WHAT YOU GET
- Platform idea and content pillars
- Key visual and post templates
- Always-on content production
- iTVC, short-form and TikTok
- KOL selection and briefing
- Media planning and buying support
- Monthly reporting against KPI
( 02 )
SELECTED WORK
( 03 )
QUESTIONS
- Do you run the channel or just make the content?
- Either. Some clients want the system and produce in-house; others hand us the calendar, production and community. We are explicit about which one is in scope.
- How do you measure a social campaign?
- Against the client’s own KPI, agreed before the first post. On Comfee we ran ahead of the impression target; on Santen, reach and engagement against the plan.
- Can you work with our media agency?
- Yes — that is the normal setup. We deliver the platform, assets and adaptation rules; the media partner buys against them.
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START A BRIEF