Industry · BFS Studio, Ho Chi Minh City
Finance and insurance brand work in Vietnam
Nobody wakes up wanting insurance — the job is to be understood, then remembered.
Three projects for insurers and consumer finance: internal communications for an agency force, a concert platform that put a life insurer next to live music, and a 3D mascot that has run for a financial brand since 2021. Finance work rewards patience — the assets get used for years by people who were not in the launch meeting, so the system matters more than the launch image.
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3 PROJECTS
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FAQ
- Do you do internal communications as well as campaigns?
- Yes. For Manulife the work was internal: a career-path map, training brochures, recognition templates and a calendar set.
- How long does a brand character last?
- SuperCupo has run for Home Credit since 2021 on the same asset set. Longevity comes from the model sheet and expression library, not from one good illustration.
Working in finance & insurance? Tell us what the job is.
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