Do you handle printing as well as design?

We do not print, but we specify, supervise and approve on press. Most packaging goes wrong between the file and the machine, so we stay on it until the first sheets are right.

Can you design for a whole range, not one SKU?

That is most of what we do. A range needs a construction that holds across every variant, so the shelf reads as one family and a new flavour does not need a redraw.

What files do printers receive?

Layered artwork on the approved dieline, with separations, spot colours, foil and emboss layers marked, plus a spec sheet for material, finish and tolerance.

Services · BFS Studio, Ho Chi Minh City

Packaging design that sells on Vietnam's shelves

Packaging is the one piece of design your customer holds. We work from structure outwards — dieline, material, finish — because an artwork that ignores the fold is a drawing, not a pack. Rigid boxes, lacquer, foil and folding cartons for spirits, F&B and FMCG, from first concept to standing next to the printer during the run. MUSE Design Awards Gold, 2026.

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( 01 )

WHAT YOU GET

Structure and dieline development
Artwork across the full range
Material, finish and foil specification
3D visuals and physical mock-ups
Print-ready files and colour separation
Print supervision and press approval
Retail and POSM adaptation

( 02 )

SELECTED WORK

10Vill Coffee × Đinh Văn Sơn

Forever Spring Boutique JSC · 2025

Oldenburger — Hai vị, một dòng sữa

DMK Group · 2025

Vị Dân — Rượu Hồng Sâm

Vị Dân · 2022

Tóny Fruit — Fruit Garden of the World

Tóny Fruit · 2022

10Vill Coffee — Brand Identity

Forever Spring Boutique JSC · 2025

Chivas Regal — Bảo Ngọc Vạn Hoa

Pernod Ricard · 2024–2025

Royal Salute — A Palace, Folded Flat

Pernod Ricard · 2022–2023

[ yellow tail ] — Tết 2026

Casella Family Brands · 2025

Cantina — Light in the Bottle

One Drinks Asia · 2025

+6 more in packaging design: The Glenlivet — Three Tets, One Founder · Ballantine’s — Every Scale a Chevron · Aberlour — A Door, Not a Colour · Imperial Blue — Năm Dần · Pernod Ricard Vietnam — From Label to Cart · Hoàng Anh — Authentic Taste of Life

( 03 )

QUESTIONS

Do you handle printing as well as design?: We do not print, but we specify, supervise and approve on press. Most packaging goes wrong between the file and the machine, so we stay on it until the first sheets are right.
Can you design for a whole range, not one SKU?: That is most of what we do. A range needs a construction that holds across every variant, so the shelf reads as one family and a new flavour does not need a redraw.
What files do printers receive?: Layered artwork on the approved dieline, with separations, spot colours, foil and emboss layers marked, plus a spec sheet for material, finish and tolerance.

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