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Work — One Drinks Asia · BFS Studio, Ho Chi Minh City

Cantina— Light in the Bottle

Client: One Drinks Asia
Industry: Spirits & Wine
Services: Packaging Design Art Direction & Key Visual
Range: Perla · Dante · Luce — Moscato, Brut, Prosecco DOC
Year: 2025
Credits: BFS Studio

The three Cantina bottles — Perla, Dante and Luce — lit against the contour pattern in deep blue

( 01 )

THE BRIEF

One Drinks Asia was launching three Cantina variants into Vietnam at once. A shopper had to tell Brut, Moscato and Prosecco apart in a second — in low light, on a crowded gifting shelf.

( 02 )

WHAT WE DID

One label architecture, three light temperatures. The variant name is written in a script that glows off a black label, and a contour pattern runs across the range so the trio reads as one family from three metres away.

( 03 )

OUTCOME

Three variants shipped on one label architecture, so the range reads as a family from three metres away and still separates on the shelf.

( 04 )

THE WORK

The three bottles side by side, each label lit so the script name glows off the black — Perla, Dante, Luce

The three neck labels laid flat — teal, charcoal and gold, same architecture, three temperatures — One architecture, three temperatures

Label architecture

The Perla bottle against a bright sky and white blocks — Perla — Moscato

The Dante bottle on dark volcanic rock — Dante — Brut

The Luce bottle standing on a concrete block against a warm amber field — Luce — Prosecco DOC

Macro of the Perla neck band — the teal foil against the embossed black label — Neck band — Perla

Macro of the Luce label — Prosecco DOC set in gold on black — Label detail — Luce

Macro of the Dante script, brushed silver on the embossed contour texture — Script — Dante

Macro of the Perla script in teal, with the Moscato tier line above it — Script — Perla

Two bottles standing against a clear sky on white blocks — Against the light

The trio staged together on a dark plinth, contour pattern behind — The range, together

The contour pattern in teal on black — Pattern — Perla

The contour pattern in gold on black — Pattern — Luce

Key art from the product film — the Cantina C rendered in chrome and refracted light — Product film — key art

Film frame — Prosecco, Brut and Moscato set in colour against a liquid field — Film — the three variants

Film — the wordmark ticker

Film frame — two bottles lit by refracted colour — Film — refraction

Film — the endframe

( 05 )

FILM

Product film
Light in the Bottle
Watch on YouTube ↗

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( 06 )

NEXT PROJECT

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( 07 )

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