Industry · BFS Studio, Ho Chi Minh City
F&B branding and packaging for Vietnam
F&B buys on trust before taste — the pack has to look like it came from somewhere real.
Seven projects across coffee, beer, fruit and food ingredients, from a lacquer gift box that won MUSE Gold to a 250 g retail bag that has to win at arm’s length on a crowded shelf. Most of these brands sell provenance, so the work starts with where the product actually comes from — a hamlet in Đồng Nai, an orchard — and keeps it legible all the way to the shelf.
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6 PROJECTS
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FAQ
- Do you design for retail and for gifting?
- Both, and they are different jobs. A 250 g retail bag competes at arm’s length on a crowded shelf; a gift set gets one chance, in someone’s hands.
- Can you take a pack from concept to production files?
- That is the default. Structure first — dieline, material, finishing — then artwork, then print files and supervision at the plant.
Working in food & beverage? Tell us what the job is.
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