Industry · BFS Studio, Ho Chi Minh City

F&B branding and packaging for Vietnam

F&B buys on trust before taste — the pack has to look like it came from somewhere real.

Seven projects across coffee, dairy, beer, fruit and food ingredients, from a lacquer gift box that won MUSE Gold to a drinking-yogurt carton that had to survive a supermarket chiller. Most of these brands sell provenance, so the work starts with where the product actually comes from — a hamlet in Đồng Nai, a dairy in northern Germany, an orchard — and keeps it legible all the way to the shelf.