Work — Client

Pernod Ricard

One system, seven houses, six Tết seasons.

The longest-running relationship in the studio, and the one that taught us most of what we know about spirits packaging. Each house arrives with a global brand book that does not bend and a Tết deadline that does not move; the job is to find the season inside the brand rather than pasting it on top. Nine projects since 2020, from rigid boxes and VAPs to product films and always-on e-commerce production.