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Work — Pernod Ricard · BFS Studio, Ho Chi Minh City

The Glenlivet— Three Tets, One Founder

Client
Pernod Ricard
Industry
Spirits & Wine
Services
Packaging DesignTết Packaging
Deliverable
Box front & back · 3D box and bottle · paper bag · key visual
Year
2023–2025
Credits
BFS Studio
The 2025 box and bottle lit under a large gold coin bearing the founder’s portrait, like a moon
( 01 )

THE BRIEF

Same product, same festival, three years running. The Glenlivet Founder’s Reserve needed a Tết gift pack for 2023, 2024 and 2025 that read as The Glenlivet every time — without repeating itself, and without the masterbrand teal, which the global guidelines keep off special editions.

( 02 )

WHAT WE DID

We went back to 1824 and kept the founder in the room for all three. 2023 took the brand’s own wave and carried the citrus and orchard notes along it. 2024 went deeper into the notes and painted them as brush strokes. 2025 marked two hundred years, with the anniversary mark re-struck vertical in gold and George Smith’s engraved portrait on the front. Three packs, one line of descent.

( 03 )

OUTCOME

Three consecutive Tết programmes, 2023 to 2025, each drawn from the founder’s story rather than a new seasonal theme every year.

( 04 )

THE WORK

The three Tết boxes side by side — 2023, 2024 and 2025
Tết 2023 The Wave · Tết 2024 The Brush · Tết 2025 Two Hundred Years
Engraved portrait of George Smith with the founder’s story
1824 — George Smith, the first licensed distiller in the parish
  • Speyside sky#86BEE6
  • Gold foil#C9A24A
  • Brush orange#F0801E
  • Label cream#F7F2E6
  • Night navy#0A2038
The palette the constraint left us
Tết 2023 box front — the brand wave carrying citrus and orchard notes
Tết 2023 — box front artwork
The brand wave element running across the pack
The brand wave, carrying the notes
The 2023 box with its bottle
Box and bottle
The 2023 box shown closed and open
Closed and open
The 2023 paper carrier bag
Paper bag
Tết 2024 box front — tasting notes painted as brush strokes
Tết 2024 — box front artwork
The brush-stroke element with the pack dissolved away behind it
The pack dissolves, the brush stays
The 2024 pack — front, back and open
Front, back and open
The 2024 box with its bottle
Box and bottle
Tết 2025 box front — the two-hundred-year mark in gold
Tết 2025 — box front artwork
Engraved line portrait of the founder used on the 2025 pack
Engraved line portrait
The global 200-year anniversary mark supplied by the brand
The global 200 mark
The 200 mark redrawn vertical in gold for the Vietnamese pack
Redrawn vertical, in gold
The 2025 gift set — box, certificate and bottle
Box, certificate and bottle
Flat artwork for the 2025 paper bag, gusset and front face
Paper bag artwork
Key visual for the 2025 edition
Key visual
Next Ballantine’s — Every Scale a Chevron
( 05 )

NEXT PROJECT

Ballantine’s — Every Scale a Chevron case study cover Pernod Ricard Ballantine’s— Every Scale a Chevron Special packaging
( 06 )

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