For global brands
Three things a regional team actually needs from a local studio.
We work with brand teams sitting in Singapore, Tokyo, Paris and Sydney whose work has to land on a Vietnamese shelf. The brief usually arrives with a global guideline attached and a local deadline that nobody in the guideline anticipated. That gap is the job.
START A BRIEF ↗Tết is the one week a year when a Vietnamese shelf becomes a wall of red and gold, and a global pack that ignores it simply disappears. We work the other way round: start from the asset the brand already owns — a crest, a chevron, a founder, a colour — and let the season change the material, not the identity. Six Tết seasons of packaging for seven spirits houses, most of it under global guidelines reviewed in Paris or London.
Photography, film, 3D, retouching and print supervision run in-house or with crews we have used for years, all in Ho Chi Minh City. That matters at the end of a project, not the start: most packaging goes wrong between the approved file and the printing machine, and someone has to be standing there when it does.
Work gets reported upward, so it has to survive a slide. Comfee ran 6.98M impressions and +476% engagement rate with every media line over target. Santen reached 1.4M with +724.8% organic reach and 193% of its views KPI. Both figures are the client’s own reporting, shared with permission.
We use analytics to see which work gets read. BFS dùng số liệu truy cập để cải thiện trang.
Nothing is loaded until you choose. What we collect ↗