Industry · BFS Studio, Ho Chi Minh City
Spirits and wine branding in Vietnam
In this category the pack is the ad — most of the year there is no media, only a shelf.
Twelve projects for whisky, wine and premium spirits in Vietnam, most of them for Pernod Ricard houses. The work runs on two clocks: the global brand book, which does not bend, and the Tết calendar, which does not move. We design inside the first and ship on the second — limited editions, VAPs, gift sets and the campaign assets that carry them, from dieline through press approval.
START A BRIEF ↗ ( 01 )
9 FEATURED PROJECTS
Royal Salute — A Palace, Folded Flat
Chivas Regal — Bảo Ngọc Vạn Hoa
The Glenlivet — Three Tets, One Founder
Ballantine’s — Every Scale a Chevron
Jacob’s Creek — The Label Is the Light Source
Vị Dân — Rượu Hồng Sâm
Chivas Regal — One Crest, Two Worlds
![[ yellow tail ] — Tết 2026 — Spirits & Wine case study](/images/covers-v2/yellow-tail.avif)
[ yellow tail ] — Tết 2026
Cantina — Light in the Bottle
+3 more in spirits & wine: Aberlour — A Door, Not a Colour · Imperial Blue — Năm Dần · Pernod Ricard Vietnam — From Label to Cart
( 02 )
FAQ
- How early should a Tết pack start?
- Brief in April for a season that ships in October–November. Artwork locks around June–July, because after that the printer’s calendar decides the dates, not the brand.
- Can you work inside a global brand book?
- That is the normal condition here. Most of this work runs inside Pernod Ricard’s global guidelines — the design happens between the fixed elements, not around them.
- Do you handle print supervision?
- Yes. We are at the plant for the first run. Screen colour and printed colour are two different things, and on foil and lacquer that difference is expensive.
Working in spirits & wine? Tell us what the job is.
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