Services · BFS Studio, Ho Chi Minh City
Brand identity design for Vietnamese brands
A logo is the smallest part of the job. We build the system a team actually uses on Monday: the mark and how it is constructed, the palette with real contrast rules, type that survives Vietnamese diacritics, a pattern language, and the guidelines that stop the whole thing drifting six months in. Naming and positioning when the brand does not have them yet. Nothing here is decoration.
START A BRIEF ↗ ( 01 )
WHAT YOU GET
- Naming and positioning
- Logo, monogram and construction grid
- Colour system with contrast and print specs
- Typography, including Vietnamese diacritics
- Pattern, iconography and graphic devices
- Brand guidelines (PDF + working files)
- Stationery, signage and launch applications
( 02 )
SELECTED WORK
( 03 )
QUESTIONS
- How long does a brand identity project take?
- Eight to fourteen weeks for a full system — naming and positioning add three to four weeks. A logo refresh on an existing system can land in four.
- Do you work with Vietnamese and English brand names?
- Yes. Every type system we ship is tested with full Vietnamese diacritics, because a font that breaks on “Ơ” or “ữ” is not usable here no matter how it looks in English.
- What do we get at the end?
- Working files, print-ready assets and guidelines written for the people who will use them daily — marketing, agency partners and printers — not a 200-page book nobody opens.
Have a project like this? Tell us about it.
START A BRIEF