Work — Gene Solutions · BFS Studio, Ho Chi Minh City
Gene Solutions
THE BRIEF
Gene Solutions had built Vietnam’s largest cell-free DNA testing capability and needed the brand to catch up. The identity had to hold together across clinical reports, hospital signage and consumer campaigns — and read clearly to a doctor and a patient in the same breath.
WHAT WE DID
We rebuilt the mark on a fixed construction grid, then wrote the system around it: two primary colours, a gradient family, a pattern derived from the mark itself, and a type hierarchy that survives a lab print-out. Every rule exists so the next person can apply it without asking us.
OUTCOME
A full rebrand delivered and rolled out from 2023: mark, colour, gradient, pattern, type and motion, plus the manifesto film and campaign kit.
THE WORK
- Primary teal#00DCDC
- Teal 60#63EAEB
- Teal 30#A0EDEE
- Primary purple#4425A6
- Purple 60#8D7CC8
- Purple 30#B1A8D3
Where science meets humanity
Leading in affordable cell-free DNA testing
One hierarchy, three jobs: a line that carries a campaign, a heading that survives a lab report, and body copy that a patient reads once and understands.
FILM
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