Work — MediCare · BFS Studio, Ho Chi Minh City
MediCare— Love Your Life Club
THE BRIEF
MediCare’s Love Your Life Club is a membership programme — a list of benefits, which is the hardest thing in retail to make anyone feel. It had to work as one idea from an app onboarding screen to a five-metre booth, across a chain of stores where pharmacy and beauty sit in the same aisle.
WHAT WE DID
We turned the programme into a place you walk into: one neon doorway, one heart, one cast. The doorway is shot as a built set, so it can be a key visual, a gondola header, a security gate or an entire shopfront without redrawing. Teal carries pharmacy, pink carries beauty, and the same four benefit badges travel with them everywhere.
OUTCOME
A key visual built as a shot set and adapted across in-app content, POSM, in-store and storefront for the membership programme.
THE WORK
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