Work — Jacob’s Creek · BFS Studio, Ho Chi Minh City
Jacob’s Creek— The Label Is the Light Source
THE BRIEF
A sparkling cuvée and a gift set that had to look expensive in a photograph, not in a description. The label already glows — a cyan outline on a dark bottle — and the shoot had to make that the reason to look, rather than another lifestyle scene with a bottle in it.
WHAT WE DID
One rule ran the whole shoot: the label is the light source. Everything else — glass, ice, gloss floor — exists to carry that light further. A single hard key raked along the label edge, black acrylic under everything for a full mirror, and a set list kept to crushed ice, cut cubes, dry-ice smoke, blue satin and marble. Near-black, electric blue, one gold accent, and nothing else.
OUTCOME
A full product shoot delivered for Jacob’s Creek — bottles, gift sets, ice and smoke — run on one rule: the label is the light source.
THE WORK
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