Work — Pernod Ricard · BFS Studio, Ho Chi Minh City
Pernod Ricard Vietnam— From Label to Cart
THE BRIEF
Five years of always-on production for Pernod Ricard Vietnam across ten houses and five disciplines — bottle labels and pack artwork, printed leaflets, Tết gift structures, social content and marketplace e-commerce. The work is not one campaign; it is the everyday output that has to stay on brand for ten different brands at once, week after week.
WHAT WE DID
We ran it as a system rather than a queue. Each house keeps its own world — amber and tartan for Chivas, acid green line work for Absolut Soda, watercolour dots for Jacob’s Creek, Kira Karacho copper on lacquer black for Ki No Bi — while the production discipline underneath stays identical: same grids, same taste charts, same file architecture. From a bottle label to a marketplace listing, one hand.
OUTCOME
Six Tết seasons for one portfolio, 2020 to 2025 — eight brands, each keeping its own world while sharing one production calendar.
THE WORK
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