Work — Home Credit · BFS Studio, Ho Chi Minh City
Home Credit— SuperCupo
THE BRIEF
Home Credit needed a face. Consumer finance is a category people approach warily, and a logo cannot smile at anyone — so the brand asked for a 3D character that could carry a promotion, explain a product and apologise for a delay without changing tone.
WHAT WE DID
We built SuperCupo: a pint-sized superhero in a red cape, wearing the brand’s own circular mark on his chest so he is never off-brand. Sculpt, render, and then the part that matters — an eight-pose expression set, so the character can be dropped into an app screen, a web banner or a social post without a new render every time. He is still running in market today.
OUTCOME
A 3D mascot delivered in 2021 with model sheet, expression set and render kit; Home Credit has kept it running across campaigns on the same asset set since.
THE WORK
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