Work — AirAsia · BFS Studio, Ho Chi Minh City
AirAsia— Top 1 Bay Thái?
THE BRIEF
AirAsia wanted one image to say that Thailand is theirs — islands, temples and city in a single frame, and five different passenger types who all had to see themselves in it. Airline key visuals usually solve this with five separate photographs; that produces five campaigns, not one.
WHAT WE DID
We built one composite and changed only the people. The A320 crosses a Thailand assembled from limestone bays, temple roofs and street markets; the cast swaps for families, friends, couples and solo travellers while the aircraft, the composition and the badge stay exactly where they are. A six-second TVC climbs through cloud and lands inside the same frame.
OUTCOME
One key visual and a 6-second TVC produced for the Vietnam market, with five sub-KVs cut from the same composite for different traveller segments.
THE WORK
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