Work — DMK Group · BFS Studio, Ho Chi Minh City
Oldenburger— Hai vị, một dòng sữa
THE BRIEF
Drinking yogurt for Oldenburger in Vietnam — two flavours, strawberry and orange, across two volumes, 100ml and 170ml. A German dairy brand with a global design manual, a shelf full of children’s dairy in Vietnam, and a pack that has to be told apart at a glance while still reading as one range.
WHAT WE DID
We proposed two directions and took one to production. BrightBerry puts the fruit in a splash of milk; MagicMoo puts a mascot on the front. Both keep the same architecture so the four SKUs stay a family: one colour field per flavour, one milk gesture, the German seal held in the same place on every face. Then the whole thing was drawn onto the production dielines, four of them.
OUTCOME
Two directions proposed, one taken to production: artwork delivered for two flavours across two pack sizes for the Vietnam market.
THE WORK
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