/WORK ( 100+ PROJECTS )

Work.

Everything we shipped since 2020. Identities, websites, Tet campaigns, packaging, and the occasional TVC.

( 100+ PROJECTS )

Everything we shipped since 2020. Identities, websites, Tet campaigns, packaging, and the occasional TVC.

Selected work — 100+ projects

Gene Solutions
Gene Solutions
Branding & Visual guideline — Video production
01.03
2023–2026

A full identity system for Vietnam's genetics pioneer — logo, guidelines, and a visual language that scales from lab reports to manifesto film. Built in 2023, still working hard through 2026.

Credits
BFS Studio & Friends
10Vill Coffee MUSE GOLD WINNER — 2026 MUSE Design Awards — Gold statuette
10Vill Coffee
Branding & Marketing consultancy — Packaging — Key visual — Video production
01.04
2025

Lacquer-crafted gift packaging with artist Dinh Van Son — Vietnamese craft pushed to collector grade. It brought home a MUSE Gold. Loud, in the quietest way.

Credits
BFS Studio & Friends
Chivas Regal
Chivas Regal
Special packaging
01.02
2024–2025

Special packaging for Chivas Regal's gifting seasons — premium structure, shelf-stopping finish, zero shortcuts.

Credits
BFS Studio & Friends
An Cựu Galeria
An Cựu Galeria
Branding — Positioning & Naming
01.03
2025

Naming, positioning and a full identity for An Cựu Galeria — one name, one story, one system ready to launch.

Credits
BFS Studio & Friends
Santen
Santen
Social visual/content & Media planning/executing
01.02
2024–2025

Always-on social visuals and media planning for Santen's eye-care brands — science made scroll-stopping, delivered on calendar.

Credits
BFS Studio & Friends
Comfee
Comfee
Social visual/content & Media planning/executing
01.02
2024–2025

Social content and media execution for Comfee — home appliances with a warm, punchy feed that keeps performance honest.

Credits
BFS Studio & Friends
Royal Salute Tet
Royal Salute Tet
Special packaging
01.03
2024

Tet special pack for Royal Salute — royal codes, Vietnamese festive spirit, built to own the gifting shelf.

Credits
BFS Studio & Friends
Royal Salute Tet
Royal Salute Tet
Special packaging
01.03
2023

The 2022 edition of Royal Salute's Tet pack — tradition dressed sharp for the season.

Credits
BFS Studio & Friends
The Glenlivet
The Glenlivet
Special packaging
01.02
2023

Special packaging for The Glenlivet — single-malt heritage with a seasonal edge.

Credits
BFS Studio & Friends
Manulife
Manulife
Brochure concept design
01.02
2023

Brochure concept design for Manulife — insurance made readable, structured, and quietly confident.

Credits
BFS Studio & Friends
Yellow Tail
Yellow Tail
Special packaging
01.02
2025

Special packaging for Yellow Tail — bold colour, easy joy, straight into the basket.

Credits
BFS Studio & Friends
Ballantine's
Ballantine's
Special packaging
01.03
2023–2024

Two seasons of special packaging for Ballantine's — consistent codes, fresh energy every year.

Credits
BFS Studio & Friends
Aberlour
Aberlour
Special packaging
01.03
2024

Special packaging for Aberlour — Speyside craft wrapped with the respect it deserves.

Credits
BFS Studio & Friends
Cantina
Cantina
Packaging
01.01
2025

Packaging for Cantina — clean structure, honest materials, shelf-ready.

Credits
BFS Studio & Friends
Bia Ha Noi
Bia Ha Noi
Social visual/content & Media planning/executing
01.03
2022–2023

Social visuals, content and media execution for Bia Ha Noi — a heritage beer speaking today's feed, at scale.

Credits
BFS Studio & Friends
AirAsia
AirAsia
TVC & KV ideas & production
01.01
2024

TVC and key visual ideas & production for AirAsia — travel energy, cut to move.

Credits
BFS Studio & Friends
Black Stone
Black Stone
Brochure concept design
01.02
2023

Brochure concept design for Black Stone — product story told straight, styled sharp.

Credits
BFS Studio & Friends
Brother
Brother
KV concept & adaptation
01.03
2023

Key visual concept and adaptation for Brother — one idea, every format, no drift.

Credits
BFS Studio & Friends
Imperial Blue Tet
Imperial Blue Tet
Special packaging
01.02
2022

Tet special pack for Imperial Blue — festive gifting done accessible and proud.

Credits
BFS Studio & Friends
Jacobs Creek Tet
Jacobs Creek Tet
Special packaging
01.03
2023–2024

Two seasons of Tet special packs for Jacob's Creek — same codes, a new twist each year.

Credits
BFS Studio & Friends
Jacobs Creek
Jacobs Creek
Product shooting
01.03
2023

Product shooting for Jacob's Creek Premium — light, glass and patience.

Credits
BFS Studio & Friends
Chivas Regal
Chivas Regal
Product video production
01.03
2023

Product video for Chivas Regal 12 & 18 — slow, deliberate, premium in motion.

Credits
BFS Studio & Friends
Prudential — AN Concert
Prudential — AN Concert
Social visual/content
01.01
2024

Social visuals for Prudential's AN Concert — finance brand, concert energy, one coherent feed.

Credits
BFS Studio & Friends
Super Cupo
Super Cupo
Character development
01.03
2022

Character development and 3D render for Home Credit's Super Cupo — a mascot with a job to do.

Credits
BFS Studio & Friends
Dr Thanh TVC
Dr Thanh TVC
TVC supervision
01.03
2022

TVC supervision and art direction for Dr Thanh — keeping the idea intact from board to broadcast.

Credits
BFS Studio & Friends
Vi Dan
Vi Dan
Special packaging
01.03
2022

Identity and packaging for Vi Dan by Phu Le — Vietnamese spirit, dressed with pride.

Credits
BFS Studio & Friends

Selected work — 100+ projects

Gene Solutions
Gene Solutions
Branding & Visual guideline — Video production · 01.03 · 2023–2026

A full identity system for Vietnam's genetics pioneer — logo, guidelines, and a visual language that scales from lab reports to manifesto film. Built in 2023, still working hard through 2026.

Credits — BFS Studio & Friends
10Vill Coffee MUSE GOLD WINNER — 2026 MUSE Design Awards — Gold statuette
10Vill Coffee
Branding & Marketing consultancy — Packaging — Key visual — Video production · 01.04 · 2025

Lacquer-crafted gift packaging with artist Dinh Van Son — Vietnamese craft pushed to collector grade. It brought home a MUSE Gold. Loud, in the quietest way.

Credits — BFS Studio & Friends
Chivas Regal
Chivas Regal
Special packaging · 01.02 · 2024–2025

Special packaging for Chivas Regal's gifting seasons — premium structure, shelf-stopping finish, zero shortcuts.

Credits — BFS Studio & Friends
An Cựu Galeria
An Cựu Galeria
Branding — Positioning & Naming · 01.03 · 2025

Naming, positioning and a full identity for An Cựu Galeria — one name, one story, one system ready to launch.

Credits — BFS Studio & Friends
Santen
Santen
Social visual/content & Media planning/executing · 01.02 · 2024–2025

Always-on social visuals and media planning for Santen's eye-care brands — science made scroll-stopping, delivered on calendar.

Credits — BFS Studio & Friends
Comfee
Comfee
Social visual/content & Media planning/executing · 01.02 · 2024–2025

Social content and media execution for Comfee — home appliances with a warm, punchy feed that keeps performance honest.

Credits — BFS Studio & Friends
Royal Salute Tet
Royal Salute Tet
Special packaging · 01.03 · 2024

Tet special pack for Royal Salute — royal codes, Vietnamese festive spirit, built to own the gifting shelf.

Credits — BFS Studio & Friends
Royal Salute Tet
Royal Salute Tet
Special packaging · 01.03 · 2023

The 2022 edition of Royal Salute's Tet pack — tradition dressed sharp for the season.

Credits — BFS Studio & Friends
The Glenlivet
The Glenlivet
Special packaging · 01.02 · 2023

Special packaging for The Glenlivet — single-malt heritage with a seasonal edge.

Credits — BFS Studio & Friends
Manulife
Manulife
Brochure concept design · 01.02 · 2023

Brochure concept design for Manulife — insurance made readable, structured, and quietly confident.

Credits — BFS Studio & Friends
Yellow Tail
Yellow Tail
Special packaging · 01.02 · 2025

Special packaging for Yellow Tail — bold colour, easy joy, straight into the basket.

Credits — BFS Studio & Friends
Ballantine's
Ballantine's
Special packaging · 01.03 · 2023–2024

Two seasons of special packaging for Ballantine's — consistent codes, fresh energy every year.

Credits — BFS Studio & Friends
Aberlour
Aberlour
Special packaging · 01.03 · 2024

Special packaging for Aberlour — Speyside craft wrapped with the respect it deserves.

Credits — BFS Studio & Friends
Cantina
Cantina
Packaging · 01.01 · 2025

Packaging for Cantina — clean structure, honest materials, shelf-ready.

Credits — BFS Studio & Friends
Bia Ha Noi
Bia Ha Noi
Social visual/content & Media planning/executing · 01.03 · 2022–2023

Social visuals, content and media execution for Bia Ha Noi — a heritage beer speaking today's feed, at scale.

Credits — BFS Studio & Friends
AirAsia
AirAsia
TVC & KV ideas & production · 01.01 · 2024

TVC and key visual ideas & production for AirAsia — travel energy, cut to move.

Credits — BFS Studio & Friends
Black Stone
Black Stone
Brochure concept design · 01.02 · 2023

Brochure concept design for Black Stone — product story told straight, styled sharp.

Credits — BFS Studio & Friends
Brother
Brother
KV concept & adaptation · 01.03 · 2023

Key visual concept and adaptation for Brother — one idea, every format, no drift.

Credits — BFS Studio & Friends
Imperial Blue Tet
Imperial Blue Tet
Special packaging · 01.02 · 2022

Tet special pack for Imperial Blue — festive gifting done accessible and proud.

Credits — BFS Studio & Friends
Jacobs Creek Tet
Jacobs Creek Tet
Special packaging · 01.03 · 2023–2024

Two seasons of Tet special packs for Jacob's Creek — same codes, a new twist each year.

Credits — BFS Studio & Friends
Jacobs Creek
Jacobs Creek
Product shooting · 01.03 · 2023

Product shooting for Jacob's Creek Premium — light, glass and patience.

Credits — BFS Studio & Friends
Chivas Regal
Chivas Regal
Product video production · 01.03 · 2023

Product video for Chivas Regal 12 & 18 — slow, deliberate, premium in motion.

Credits — BFS Studio & Friends
Prudential — AN Concert
Prudential — AN Concert
Social visual/content · 01.01 · 2024

Social visuals for Prudential's AN Concert — finance brand, concert energy, one coherent feed.

Credits — BFS Studio & Friends
Super Cupo
Super Cupo
Character development · 01.03 · 2022

Character development and 3D render for Home Credit's Super Cupo — a mascot with a job to do.

Credits — BFS Studio & Friends
Dr Thanh TVC
Dr Thanh TVC
TVC supervision · 01.03 · 2022

TVC supervision and art direction for Dr Thanh — keeping the idea intact from board to broadcast.

Credits — BFS Studio & Friends
Vi Dan
Vi Dan
Special packaging · 01.03 · 2022

Identity and packaging for Vi Dan by Phu Le — Vietnamese spirit, dressed with pride.

Credits — BFS Studio & Friends

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