https://studio.bfs.asia/insights/ Notes on branding, packaging and production from a Saigon studio. en https://studio.bfs.asia/insights/product-photography-spirits-vietnam/ https://studio.bfs.asia/insights/product-photography-spirits-vietnam/ One rule beats a mood board. How a spirits product shoot in Vietnam is built: key light on the label, a mirror floor, a set list short enough to finish. Fri, 04 Sep 2026 00:00:00 GMT https://studio.bfs.asia/insights/limited-edition-lunar-new-year-packaging/ https://studio.bfs.asia/insights/limited-edition-lunar-new-year-packaging/ When a spirits brand should change the primary pack for Tết instead of adding a gift box — cost, approval chain, and what happens when artwork slips. Fri, 21 Aug 2026 00:00:00 GMT https://studio.bfs.asia/insights/key-visual-home-appliances-platform-idea/ https://studio.bfs.asia/insights/key-visual-home-appliances-platform-idea/ A spec sheet will not stop a feed. How one platform idea for a home-appliance brand in Vietnam survives being cut into thirty pieces across four platforms. Fri, 07 Aug 2026 00:00:00 GMT https://studio.bfs.asia/insights/healthcare-branding-vietnam/ https://studio.bfs.asia/insights/healthcare-branding-vietnam/ Healthcare branding in Vietnam is judged by pharmacists, doctors and regulators before consumers. What has to be true on a lab report, a shelf and a feed. Fri, 24 Jul 2026 00:00:00 GMT https://studio.bfs.asia/insights/coffee-packaging-design-vietnam/ https://studio.bfs.asia/insights/coffee-packaging-design-vietnam/ Retail bag, gift box, export carton — three formats, three different jobs. What a Vietnamese coffee brand has to prove on pack, and in what order. Fri, 10 Jul 2026 00:00:00 GMT https://studio.bfs.asia/insights/wine-gift-packaging-tet-without-cliches/ https://studio.bfs.asia/insights/wine-gift-packaging-tet-without-cliches/ Two wine houses, two ways to say Tết without red-and-blossom: one turned its own punctuation into the wish, the other let the label do the lighting. Fri, 26 Jun 2026 00:00:00 GMT https://studio.bfs.asia/insights/vap-gwp-limited-edition-glossary/ https://studio.bfs.asia/insights/vap-gwp-limited-edition-glossary/ What each gifting format actually costs in time and risk, when to use which, and the questions to settle before a designer opens a file. Fri, 12 Jun 2026 00:00:00 GMT https://studio.bfs.asia/insights/tet-packaging-playbook-spirits/ https://studio.bfs.asia/insights/tet-packaging-playbook-spirits/ When to start, what tier to build, rigid or carton, and what Vietnamese printers actually need — from six Tết seasons of spirits packaging. Fri, 05 Jun 2026 00:00:00 GMT https://studio.bfs.asia/insights/social-for-global-brands-vietnam/ https://studio.bfs.asia/insights/social-for-global-brands-vietnam/ Two global brands ran always-on social in Vietnam under real constraints: OTC rules and a spec-sheet category. What the reporting actually showed. Fri, 22 May 2026 00:00:00 GMT https://studio.bfs.asia/insights/rebranding-a-biotech-company/ https://studio.bfs.asia/insights/rebranding-a-biotech-company/ A biotech mark must satisfy a clinician and reassure a patient at once. How the Gene Solutions identity does both without softening the science. Fri, 15 May 2026 00:00:00 GMT https://studio.bfs.asia/insights/pernod-ricard-lunar-new-year/ https://studio.bfs.asia/insights/pernod-ricard-lunar-new-year/ A global brand book does not bend for a local season. Six Tết seasons for Pernod Ricard houses, and the pattern that holds across all of them. Fri, 01 May 2026 00:00:00 GMT https://studio.bfs.asia/insights/naming-identity-real-estate-address/ https://studio.bfs.asia/insights/naming-identity-real-estate-address/ A shophouse row cannot be photographed into desire. How a name and one flat shape gave An Cựu Galleria an address instead of a listing. Fri, 17 Apr 2026 00:00:00 GMT https://studio.bfs.asia/insights/lacquer-eggshell-gift-box/ https://studio.bfs.asia/insights/lacquer-eggshell-gift-box/ How a coffee gift box was drawn for an artisan rather than a print machine — and what that changes about structure, colour and the schedule. Fri, 10 Apr 2026 00:00:00 GMT https://studio.bfs.asia/insights/festivity-from-brand-geometry/ https://studio.bfs.asia/insights/festivity-from-brand-geometry/ The default Tết vocabulary — red, gold, blossom, zodiac — makes every brand look alike. Three packs that found the festivity already inside the identity. Fri, 27 Mar 2026 00:00:00 GMT https://studio.bfs.asia/insights/coffee-brand-identity-vietnam/ https://studio.bfs.asia/insights/coffee-brand-identity-vietnam/ Vietnam exports coffee by the tonne and anonymously. What it takes for a producer brand to become legible: provenance, science and craft, in one system. Fri, 20 Mar 2026 00:00:00 GMT https://studio.bfs.asia/insights/3d-brand-mascot-from-clay-to-cape/ https://studio.bfs.asia/insights/3d-brand-mascot-from-clay-to-cape/ A mascot is not a render, it is a system. What it takes for a 3D brand character to still be working five years after the launch campaign ended. Fri, 06 Mar 2026 00:00:00 GMT